Email marketing works, no matter how many people you’re communicating with or how you’re sending it. Whether you run a business with dozens of employees or an email list with thousands of subscribers, email can help boost sales by bringing in new leads and turning existing ones into paying customers. The key to successful email marketing, however, is ensuring that your communications are relevant to your audience and properly segmented so that you can send the right message to the right people at the right time – whether they’re at work or on vacation, browsing through their phone in the morning or checking their inbox from home at night.
1) Keep Your Subject Lines Short
If you have been trying to find a way to stay connected with your subscribers without being in the office, you will be happy to know that there are many ways for you to do this. One of the most popular and effective ways is through email marketing. However, it can be difficult for those who are not always in the office because they have limited access to their client’s inboxes.
2) Get to the Point
I’m always looking for ways to make my life easier. I recently read about remote email marketing and figured that it would be a great way for me to keep my business rolling even when I’m not physically in the office.
3) Use a Professional Email Signature
Professional email signatures help you stand out from your competition and give you an edge in the inbox. A signature helps create a better connection between you and your customer because it provides them with more information about you.
4) Use Rich Text Formatting
Email marketing is one of the most powerful ways to engage with your customers, but it can be hard to do when you aren’t in the office. Luckily, there are some easy steps you can take in order to make sure that your remote email marketing strategy is successful.
5) Use Alt Text for Images
No matter how hard you try, there are going to be days when you are stuck at home. Luckily, there are some things you can do on those days that will allow you to take your business with you without ever having to leave the house.
- Put a laptop or tablet by the door so that when they walk in from work, they’ll see it and know that it’s time for them to check their email.
6) Use Personalization Tokens
- Add a signature with your contact information.
- Include an unsubscribe link in the footer of every email you send.
- If you are sending out a lot of emails, make sure you are not overloading your subscribers with too many emails per day or week.
7) A/B Test Your Emails
A/B testing is a great way to optimize your email marketing. Start by setting up your email as two different versions: Version A and Version B. Send Version A of the email to 20% of your list and send Version B of the email to 80% of your list. Track which version gets more clicks and engagement, then make changes accordingly in the winning version.
8) Set Up an Automated Drip Campaign
If you’re looking to automate your email marketing, try setting up a drip campaign. This type of campaign is set up in advance and will automatically send out emails at certain intervals. To start, you’ll want to come up with the different times when you want your emails sent out. Then create a template for each email that outlines what content you want included in the message, how often it should be sent out and who it should be sent out to.
9) Use an Email Tracking Service
Use an email tracking service. One of the biggest challenges of remote email marketing is trying to figure out if your emails are getting opened or not. If you use a tracking service, you’ll have access to analytics that will give you an idea of how successful your campaigns are and help you make adjustments as needed.
10) Understand the CAN-SPAM Act
The CAN-SPAM Act, passed in 2003, is a law that sets the rules for sending commercial emails. It gives recipients the right to refuse email from senders they don’t know, and states that all commercial emails must include information on how to opt out of future messages. The law also prohibits email advertisers from using deceptive subject lines and requires them to honor opt-out requests within ten days. Violators can be fined up to $16,000 per day.v